Engagement Analytics

Detailed engagement metrics by event type, channel, and dealer segment performance.

Total Engagement Events

380

Engagement by Event Type

delivered170

opened157

clicked53

delivered:170

opened:157

clicked:53

Engagement by Channel

email34390.3%

portal379.7%

Performance by size

Segment Value	Dealers	Generated	Delivered	Opened	Clicked	Open Rate	Click Rate
enterprise	50	176	89	86	31	96.6%	34.8%
large	98	179	79	70	22	88.6%	27.8%
medium	2	2	2	1	0	50.0%	0.0%

Performance by brand

Segment Value	Dealers	Generated	Delivered	Opened	Clicked	Open Rate	Click Rate
mixed domestic import	69	177	79	74	26	93.7%	32.9%
import only	18	29	13	12	5	92.3%	38.5%
luxury	8	17	12	11	3	91.7%	25.0%
mixed with luxury	45	117	58	53	17	91.4%	29.3%
domestic only	10	17	8	7	2	87.5%	25.0%

Performance by geo

Segment Value	Dealers	Generated	Delivered	Opened	Clicked	Open Rate	Click Rate
urban metro	40	100	50	52	15	104.0%	30.0%
suburban	110	257	120	105	38	87.5%	31.7%

Performance by adoption

Segment Value	Dealers	Generated	Delivered	Opened	Clicked	Open Rate	Click Rate
multi product	54	128	60	58	17	96.7%	28.3%
full suite	57	154	78	72	25	92.3%	32.1%
single product	8	15	9	8	3	88.9%	33.3%
non customer	31	60	23	19	8	82.6%	34.8%

Performance by fraud risk

Segment Value	Dealers	Generated	Delivered	Opened	Clicked	Open Rate	Click Rate
elevated	70	163	84	81	25	96.4%	29.8%
critical	39	93	45	43	15	95.6%	33.3%
low	15	43	17	14	6	82.4%	35.3%
moderate	26	58	24	19	7	79.2%	29.2%

Performance by credit market

Segment Value	Dealers	Generated	Delivered	Opened	Clicked	Open Rate	Click Rate
subprime heavy	20	55	28	27	7	96.4%	25.0%
mixed credit	100	230	112	104	37	92.9%	33.0%
prime dominant	30	72	30	26	9	86.7%	30.0%